Equipment rental company in New Berlin & Delafield

Lake Geneva Party & Equipment Rentals

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Serving Southern WI Since 1975

For decades, Area Rental & Sales has been the trusted source for event, party, and equipment rentals in Lake Geneva and neighboring areas of Southern Wisconsin and Northern Illinois. Since 1975, we’ve upheld our reputation for top-tier rentals and exceptional customer service. Count on us to provide everything you need for your upcoming party, event, construction project, and more.

Contact us today to receive a complimentary quote on our extensive equipment selection!

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party & equipment rentals available in lake geneva

Party Rentals for Every Occasion

Elevate your wedding, birthday bash, festival, or corporate gathering with our extensive array of offerings, including tents, tables, chairs, catering supplies, inflatables, games, and beyond. Let us help you create an unforgettable event.

Tents & Canopies

From swift set-up frame tents to sophisticated pole tents, we’ve got  the perfect fit for your next event’s needs and style.

Tables & Chairs

Provide your guests with a diverse selection of chairs and tables, complemented by linens tailored to your preferences.


Rent our assortment of chafing dishes, coolers, coffee makers, and more to ensure your guests are treated to fresh food and drinks.

Fun & Games

Keep both kids and adults entertained with our range of bounce houses, carnival games, and more, all available for rent.

Contact our party & event specialists for guidance on tents, furniture, catering supplies, & more for your event.

Equipment Rentals for Any Project

For commercial projects or DIY tasks at home, rent our heavy machinery, tools, and supplies to efficiently complete your project. Inquire about our delivery options for added convenience.

Heavy Equipment

Choose from our selection of construction equipment, including skid steers, excavators, concrete mixers, generators, and power tools  to meet your project needs.

Man Lifts

Elevate your projects to the next level with our inventory of boom lifts, scissor lifts, and aerial work platforms, designed to meet the needs of any job.


Maintain the beauty of your lawn with our selection of rentable tillers, aerators, mowers, trimmers, and more, ensuring it stays in top condition.


Transport everything from building materials to landscaping debris with ease. Rent our enclosed, flatbed, and utility trailers for your hauling needs.

Contact our equipment rental specialists for guidance on which tools are right for your next project.

Convenient Locations Near Lake Geneva

Delafield (41 miles, 50 min drive)

New Berlin (41 miles, 40 min drive)

3586 Hillside Dr
Delafield, WI 53018


Mon – Thurs: 7:00am – 5:00pm

Fri: 7:00am – 6:00pm

Sat: 7:00am – 5:00pm
Sun: 8:00am – 2:00pm

Corporate Headquarters

17000 W Cleveland Ave
New Berlin, WI 53151


Mon – Thurs: 7:00am – 5:00pm

Fri: 7:00am – 6:00pm

Sat: 7:00am – 5:00pm
Sun: 8:00am – 2:00pm

Why Lake Geneva Chooses Area Rental & Sales

With over 45 years of rental expertise, Area Rental & Sales has solidified its reputation in Lake Geneva for unparalleled knowledge, diverse selection, top-notch quality, and exceptional customer service.

Decades of Experience

Our veteran staff has encountered and solved just about every rental challenge imaginable. We guide you to rental success.

Huge Selection

No two events or projects are exactly alike. That’s why we offer the most extensive selection of party and equipment rentals in the area. From intimate gatherings to large-scale festivals, from DIY projects to major construction jobs, we have the tools and supplies you need to turn your vision into reality.

Quality Equipment

Forget the disappointment of unreliable equipment. We invest in top-of-the-line rental products from trusted brands like Caterpillar, Genie, and Lifetime. Our meticulous maintenance program ensures everything arrives in top condition, ready to work hard and get the job done right.

We've Seen It All

Renting the right equipment can make all the difference. Our friendly and knowledgeable staff isn’t just here to process your order. We’re your trusted advisors, offering recommendations based on your specific needs and project details. We’ll help you avoid costly mistakes and ensure you get the perfect tools for the job.

Choosing Area Rental & Sales is choosing a partner, not just a rental company. We’re here to support you every step of the way, ensuring your event or project is not just successful, but stress-free. Let us put our experience, selection, quality, convenience, and expertise to work for you.

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