Equipment rental company in New Berlin & Delafield

Rockford Party & Equipment Rentals

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Northern IL’s Top Rental Company - Serving Rockford Since 1975

Welcome to Area Rental & Sales, the premier event tent, party, and equipment rental company in northern Illinois and southern Wisconsin! Since 1975, we’ve proudly served Rockford and surrounding communities with quality rentals and exceptional customer service for parties, events, construction projects, and more.

Whether you’re planning a wedding, graduation party, or tackling a landscaping project, we have everything you need to make it a success.

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Rockford, Illinois tent, party & equipment rental company

Party Rentals for Every Occasion

Rent tents, tables, chairs, catering supplies, inflatables and more to create a memorable wedding, birthday, festival or corporate event.

Tents & Canopies

From elegant pole tents to efficient frame tents, we have the perfect tent to cover your party or event.

Tables & Chairs

Rent folding tables, banquet tables, chairs, and linens to accommodate events small and large.


Keep food and beverages cold, hot and fresh with chafing dishes, coolers, coffee makers and more.

Fun & Games

Bounce houses, carnival games and more to delight kids and adults alike.

Contact Area Rental’s party & event specialists for advise on tents, furniture, catering supplies and fun rentals for your unique venue and vision.

Equipment Rentals for Any Project

Rent heavy machinery, tools and supplies for construction, landscaping and DIY projects. Ask about our delivery options!

Heavy Equipment

Skid steers, excavators, concrete mixers, generators, and power tools are just a few of the construction equipment rentals we offer.

Man Lifts

Boom lifts, scissor lifts, and aerial work platforms to suit any project, from painting and repairs to roof work and window cleaning.


Tillers, aerators, mowers, trimmers, and more to help you tackle any landscaping task and keep your lawn looking its best.


We have enclosed trailers, flatbed trailers, and utility trailers to haul anything from building materials to landscaping debris.

Get in touch with an equipment rental specialist to go over the needs of your next project. Our knowledgeable equipment rental specialists are here to help you choose the right tools for your project.

Convenient Locations Near Rockford

New Berlin (81 miles, 1 hr 20 min drive)

Delafield (81 miles, 1hr 25 min drive)

Corporate Headquarters

17000 W Cleveland Ave
New Berlin, WI 53151


Mon – Thurs: 7:00am – 5:00pm

Fri: 7:00am – 6:00pm

Sat: 7:00am – 5:00pm
Sun: 8:00am – 2:00pm

3586 Hillside Dr
Delafield, WI 53018


Mon – Thurs: 7:00am – 5:00pm

Fri: 7:00am – 6:00pm

Sat: 7:00am – 5:00pm
Sun: 8:00am – 2:00pm

Why Rockford Chooses Area Rental & Sales

With over 45 years of rental expertise, Area Rental & Sales has earned a reputation in Rockford for knowledge, selection, quality, and customer service.

Decades of Experience

Our veteran staff has encountered and solved just about every rental challenge imaginable. We guide you to rental success.

Huge Selection

With the largest rental inventory in the region, we have the exact items your unique event or project demands.

Quality Equipment

We invest in top brands and maintain every item so you can count on reliable performance.

Expert Planning & Installation

Our specialists don’t just process rental orders, they offer expert planning and consulting services to ensure rental success. We assess your unique site, provide layout diagrams and estimates, assist with permits, and oversee delivery and installation.

Partner with Area Rental & Sales for a stress-free, successful event or project in Rockford. Let our four decades of experience work for you.

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